Folks, it’s official—Joe Hendry is taking over not just TNA and WWE NXT, but now the U.S. Trademark Office as well. That’s right, say his name and he’ll appear—at least that’s what the Trademark Office must be thinking, because Hendry just filed a flurry of trademarks, including his iconic catchphrase, “I Believe In Joe Hendry,” and the slightly mystical “Say his name, and he appears.” With these trademark filings, Hendry’s not just wrestling for titles, he’s wrestling for intellectual property rights. Tremendous, folks.
Hendry’s been a breakout star in both TNA Wrestling and WWE’s NXT, thanks to the groundbreaking cooperation between the two companies this year. He’s had fans chanting his name from his debut, and he even headlined the NXT No Mercy event, facing NXT Champion Ethan Page. And although Hendry didn’t walk away with the title, he’s walking away with some serious respect from WWE brass. When WWE officials start throwing compliments your way, you know you’re doing something right—especially when you’re locking down trademarks like a savvy businessman on top of your in-ring work.
Rumor has it there’s no contract drama between Hendry and TNA, so the timing is perfect for him to grab those catchphrases. They’ve become an integral part of his persona, and if the NXT audience’s reaction is anything to go by, he’s solidified his place as a star in WWE programming, too. Smart move, Joe!
But it’s not just Hendry making waves. Former TNA Tag Team Champions The Rascalz are also getting some WWE screen time alongside their old buddy Wes Lee, who seems determined to take out his former teammates one-by-one. Oh, and if that’s not enough TNA-WWE crossover action for you, TNA Knockouts Champion Jordynne Grace has been busy defending her title on WWE NXT. The TNA-WWE lovefest continues, with Rosemary even teaming up with Wendy Choo for some chaotic fun.
Trademark those catchphrases, Joe. Lock them down. And who knows, maybe next up on his list? “Joe Hendry owns the entire alphabet.”